Heenas Mehndii
Innovation Fuel
Content Strategy . Art Direction & Production
Content Strategy . Art Direction & Production
Performed
Guest Research
Content Strategy
Logistics & Production
Episode Scheduling
Tools
Canva
Buzzsprout
Audacity
Challenge
University of Canada West needed a thought leadership platform connecting students with real entrepreneurs. The challenge was orchestrating guest research and screening, podcast production and distribution across platforms, while expanding into themed conferences around fintech, digital marketing, and machine learning.
Results
50 episodes, 80,000 downloads. Students gained direct access to featured entrepreneurs, resulting in internships, jobs, and new ventures. The podcast evolved into a strategic funnel: themed conferences deepened student-expert relationships, strengthening the university's reputation as an innovation hub.
Results
50 episodes, 80,000 downloads. Students gained direct access to featured entrepreneurs, resulting in internships, jobs, and new ventures. The podcast evolved into a strategic funnel: themed conferences deepened student-expert relationships, strengthening the university's reputation as an innovation hub.
Cover
Performed
Episodes Produced