Heenas Mehndii

Content Strategy . Art Direction

Content Strategy . Art Direction

Performed

  • Art Direction

  • Content Strategy

  • Post Scheduling

  • Video Editing

Tools

  • Canva

  • Affinity

  • Instagram Edits

Challenge

Henness Mehendi had 45 days to drive demand for their bridal henna services during Karva Chauth 2026. The strategy required balancing visual appeal with cultural authenticity—connecting henna artistry to centuries-old Indian tradition. Testing multiple content formats, we found carousels outperformed reels and pivoted the approach accordingly.

Results

The campaign positioned henna as both artistry and cultural connection. Through strategic carousels, stories, and reels, the business was fully booked one week before Karwa Chauth and opened two additional days to meet demand. Over 40 brides received henna services during the festival week, exceeding previous capacity.

Carousel Example

Covers